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ഡ free The Sprout: Una metodología holística para gestionar la innovación y crear valor en el Siglo XXI online ආ Author Laureano Mon ක

ഡ free The Sprout: Una metodología holística para gestionar la innovación y crear valor en el Siglo XXI online ආ Author Laureano Mon ක ഡ free The Sprout: Una metodología holística para gestionar la innovación y crear valor en el Siglo XXI online ආ Author Laureano Mon ක Las disrupciones tecnolgicas, la divergencia de hbitos de consumo y las tensiones sociales permanentes estn modificando de manera drstica la naturaleza y la dinmica del mercado global En este contexto, el mayor desafo para las compaas es generar innovaciones rentables que empaticen en profundidad con las personas The Sprout es un conjunto de principios, herramientas y mtodos que, aplicados de manera sistemtica, colabora en el desarrollo de estrategias innovadoras 360 Para ello integra todas las etapas del proceso desde la investigacin de tendencias y construccin de escenarios futuros hasta el diseo de ofertas de mercado potentes y originales El objetivo es aportar una nueva filosofa de trabajo para idear innovaciones radicales que pongan a las empresas al frente del juego en el mercado Desde una perspectiva interdisciplinaria, la metodologa integra las diferentes reas creativas, de investigacin, gestin y marketing de una organizacin a travs de ejercicios que potencian la interaccin y creatividad de los equipos.The Sprout incluye un mtodo propio de investigacin de tendencias sociales, una herramienta original para la construccin de escenarios Future Prism y una nueva concepcin sistmica del valor para el desarrollo de estrategias innovadoras 360 herramientas Value Sphere y Seeding Innovation System. 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    • The Sprout: Una metodología holística para gestionar la innovación y crear valor en el Siglo XXI
    • 3.4
    • 265
    • Laureano Mon
    • 14 May 2017

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