ᘜ reading ጊ The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa benefits ᛟ Kindle Author Ansgar Ohly 픠

ᘜ reading ጊ The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa benefits ᛟ Kindle Author Ansgar Ohly 픠 ᘜ reading ጊ The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa benefits ᛟ Kindle Author Ansgar Ohly 픠 This book carefully analyzes the comparative advertising directive, giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive It will bring a reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of recent debate The book also has four appendices in which UK, German and European material is given all in English The directive applies to any advertisement or indeed any representation of any kind made to promote goods or services that explicitly or implicitly identifies a competitor It therefore has the potential to regulate such claims as the best bookseller in Oxford and could have a dramatic effect on UK advertising practice It is an important first step in the Commission s program of unfair competition harmonization. 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    • The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa
    • 2.2
    • 132
    • 1841131172
    • Ansgar Ohly
    • English
    • 23 November 2017

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