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掠 Beginning reader ư The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two kindergarten ﬐ ePUB By Al Ries אַ

掠 Beginning reader ư The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two kindergarten ﬐ ePUB By Al Ries אַ 掠 Beginning reader ư The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two kindergarten ﬐ ePUB By Al Ries אַ Ries and Trout, authors of some of the most popular titles in marketing published during the last decade Marketing Warfare , LJ 10 15 85 Positioning The Battle for Your Mind , Warner, 1987 and Bottom Up Marketing , McGraw, 1989 , continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the 22 Laws Each law is presented with illustrations of how it works based on actual companies and their marketing strategies For example, the Law of Focus states that the most powerful concept in marketing is owning a word in the prospect s mind, such as Crest s owning cavities and Nordstrom s owning service The book is fun to read, contains solid information, and should be acquired by all public and business school libraries It will be requested by readers of the authors earlier titles William W Sannwald, San Diego P.L.Copyright 1993 Reed Business Information, Inc.Al Ries and his daughter and business partner Laura Ries are two of the world s best known marketing consultants, and their firm, Ries Ries, works with many Fortune 500 companies They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR which was a Wall Street Journal and a BusinessWeek bestseller , and, most recently, The Origin of Brands Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. 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    • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    • 4.1
    • 321
    • Hardcover
    • 132 pages
    • B000FC10HA
    • Al Ries
    • English
    • 21 July 2016

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