◨ Read any ✎ Learning Google AdWords and Google Analytics ☤ Author Benjamin Mangold ♙

◨ Read any ✎ Learning Google AdWords and Google Analytics  ☤ Author Benjamin Mangold ♙ ◨ Read any ✎ Learning Google AdWords and Google Analytics ☤ Author Benjamin Mangold ♙ This book is a comprehensive and deep explanation of how to get the most out of your online advertising Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it.Daniel Waisberg, Analytics Advocate, GooglePractical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing.Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics AssociationFrom novice online advertiser to expert, this book is an excellent reference resource for Google AdWords and Google Analytics Benjamin s narrative style and practical approach makes this book very easy to understand Pay attention to the tips throughout the book, this is based on Benjamin s expertise and experience implementing all of these tools with real live customers.Eva Woo, Digital Marketing Executive, Google, SuccessFactors, SAPBenjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools What I really like is how he brings all of the information about both systems AdWords and Analytics together in one central place He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data This makes the information very actionable, which is exactly what you want.Justin Cutroni, Analytics Evangelist, GoogleMaster Google AdWords and Google Analytics to run successful digital campaignsWritten by Google expert, Benjamin Mangold, this is the go to book for individuals and organizations wanting to get the most out of their digital marketing campaigns Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as detailed technical set up for experienced users It includes best practice tips, walkthroughs of account set up, and advanced configuration options Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including Techniques and tips for using Google AdWords and Google AnalyticsCreating, managing and optimizing search and display campaignsUsing digital analytics to measure and improve your website and marketing Google AdWords Get More Customers With Easy Online customers on the phone, your site, and in door ads Google can help you reach right grow business Contact Us for Help Ads Contact Ads to create account experts are available provide with creating new Plus, we assist setting up first campaign at no extra cost Learn Courses, Training, Tutorials These tutorials will set account, choose best keywords, write effective ad copy, track optimize performance of 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    • Learning Google AdWords and Google Analytics
    • 4.1
    • 329
    • Paperback
    • 484 pages
    • B014NHEM2M
    • Benjamin Mangold
    • English
    • 08 June 2017

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