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⇃ read a ⌗ Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers effectively ⇭ Ebook By Dave Gray ∮

⇃ read a ⌗ Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers effectively ⇭ Ebook By Dave Gray ∮ ⇃ read a ⌗ Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers effectively ⇭ Ebook By Dave Gray ∮ Play a Game from Gamestorming We re hardwired to play games We play them for fun We play them in our social interactions We play them at work That last one is tricky Games and work don t seem like a natural pairing Their coupling in the workplace either implies goofing off the fun variant or office politics the not so fun type. The authors of Gamestorming, have a different perspective They contend that an embrace and understanding of game mechanics can yield benefits in many work environments, particularly those where old hierarchical models are no longer applicable, like the creatively driven knowledge work of todays cutting edge industries. Here is one of the 83 games featured in Gamestorming The ELEVATOR PITCH Game OBJECTIVE OF PLAY What has been a time proven exercise in product development applies equally well in developing any new idea writing the elevator pitch When developing and communicating a vision for something, whether its a new service, a company wide initiative, or just a good idea that merits spreading, a group will benefit from going through the exercise of writing their elevator pitch Often this is the hardest thing to do in developing a new idea An elevator pitch must be short enough to deliver in a fictional elevator ride but also contain a compelling description of the problem youre solving, who youll solve it for, and one key benefit that distinguishes it from other ideas NUMBER OF PLAYERS Can be done individually, or with a small working group DURATION OF PLAY Save at least 90 minutes for the entire exercise, and consider a short break after the initial idea generation is complete before prioritizing and shaping the pitch itself Small working groups will have an easier time coming to a final pitch in some cases it may be necessary to assign one person with follow up accountability for the final wording after the large decisions have been made in the exercise. HOW TO PLAY Going through the exercise involves both a generating and a formative phase To set up the generating phase, write these headers in sequence on flip charts Who is the target customer What is the customer need What is the product name What is its market category What is its key benefit Who or what is the competition What is the products unique differentiator These will become the elements of the elevator pitch They are in a sequence that adheres to the following formula. To finish the setup, explain the elements and their connection to each other The target customer and customer need are deceptively simple any relatively good idea or product will likely have many potential customers and address a greater number of needs In the generative phase, all of these are welcome ideas It is helpful to fix the product name in advance this will help contain the scope of the conversation and focus the participants on what the pitch is about It is not outside the realm of possibility, however, that useful ideas will be generated in the course of the exercise that relate to the product name, so it may be left open to interpretation The market category should be an easily understood description of the type of idea or product It may sound like employee portal or training program or peer to peer community The category gives an important frame of reference for the target customer, from which they will base comparisons and perceive value The key benefit will be one of the hardest areas for the group to shape in the final pitch This is the single most compelling reason a target customer would buy into the idea In an elevator pitch, there is no time to confuse the matter with multiple benefits there can be only one memorable reason why to buy However, in the generative phase, all ideas are welcome The competition and unique differentiator put the final punctuation on the pitch Who or what will the target customer compare this idea to, and whats unique about this idea In some cases, the competition may literally be another firm or product In other cases, it may be the existing training program or the last time we tried a big change initiative The unique differentiator should be just that unique to this idea or approach, in a way that distinguishes it in comparison to the competition. The Generating Phase Once the elements are understood, participants brainstorm ideas on sticky notes that fit under each header At first, they should generate freely, without discussion or analysis, any ideas that fit into any of the categories Using the Post Up technique, participants put their notes onto the flip charts and share their ideas. Next, the group may discuss areas where they have the most trouble on their current pitch Do we know enough about the competition to claim a unique differentiator Do we agree on a target customer Is our market category defined, or are we trying to define something new Where do we need to focus Before stepping into the formative phase, the group may use dot voting, affinity mapping, or another method to prioritize and cull their ideas in each category The Formative Phase Following a discussion and reflection on the possible elements of a pitch, the group then has the task of trying out some possibilities This may be done by breaking into small groups, as pairs, or as individuals, depending on the size of the larger group Each group is given the task of writing an elevator pitch, based on the ideas on the flip charts After a set amount of time 15 minutes may be sufficient , the groups reconvene and present their draft versions of the pitch The group may choose to role play as a target customer while listening to the pitch, and comment or ask questions of the presenters The exercise is complete when there is a strong direction among the group on what the pitch should and should not contain One potential outcome is the crafting of distinct pitches for different target customers you may direct the group to focus on this during the formative stage. STRATEGY Dont aim for final wording with a large group Its an achievement if you can get to that level of completion, but its not critical and can be shaped after the exercise What is important is that the group decides what is and is not a part of the pitch Role play is the fastest way to test a pitch Assuming the role of a customer or getting some real customers to participate in the exercise will help filter out the jargon and empty terms that may interfere with a clear pitch If the pitch is truly believable and compelling, participants should have no problem making it real with customers The elevator pitch, or elevator speech, is a traditional staple of the venture capital community, based on the idea that if you are pitching a business idea it should be simple enough to convey on a short elevator ride.Dave Gray is the Founder and Chairman of XPLANE, the visual thinking company Founded in 1993, XPLANE has grown to be the world s leading consulting and design firm focused on information driven communications Dave s time is spent researching and writing on visual business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public He is also a founding member of VizThink, an international community of Visual Thinkers.Sunni Brown, M.P.A., is Owner of BrightSpot Info Design, a company specializing in visual thinking to support organizational and group success Sunni was trained in graphic facilitation at The Grove Consultants International, a San Francisco based company that pioneered the use of visuals in meetings and group processes She is currently an Associate of The Grove, a freelance consultant for XPlane the visual thinking company and an Associate of Alphachimp Studios She is also co Founder of VizThink Austin, currently the largest visual thinking community in the United States Sunni presents regularly on the topics of graphic facilitation, graphic recording and visual thinking She is also a contributing researcher for Nancy Duarte s upcoming book on storytelling and presentations Sunni holds Bachelor s degrees in Journalism and Linguistics and a Master s in Public Affairs from the Lyndon Baines Johnson School of Public Affairs She lives in Austin, TX.James Macanufo As a consultant at XPLANE, James helps large technology and government clients develop their vision, strategy and communication plans He is actively obsessed with understanding what things are, the way they work, and why they matter He is also an occasional inventor of card games. Gamestorming A Playbook for Innovators, Rulebreakers, and Gamestorming Changemakers Kindle edition by Dave Gray, Sunni Brown, James Macanufo Download it once read on your device, PC, phones or tablets Use features like bookmarks, note taking highlighting while reading Next Conferences Our Calendar Explore the newest management thinking concepts learn from world renowned leaders share insights experiences with peers at conferences, forums, briefings, Webcasts special eventsDave Gray davegray Twitter The latest Tweets I see myself as a kind of Johnny Appleseed, planting seeds purpose possibility wherever go Nomadic nature Founder CEO School Possible View s profile LinkedIn, largest professional community has jobs listed their See complete LinkedIn discover connections Profiles Facebook profiles people named Join Facebook to connect others you may know gives power David musician Wikipedia David born June is an English singer songwriter released his first album in received worldwide attention after release White Ladder six years later It was three UK chart toppers which latter two also made Top US This Year Love official video YouTube Aug , Loading Unsubscribe Cancel Working Subscribe Subscribed K The XPLANE Collection Medium founder author Upgrade notes Never miss story Collection, when sign up Medium Learn Stats Baseball Reference All logos are trademark property owners not Sports Reference LLC We present them here purely educational purposes reasoning presenting offensive Ugly Graham Taylor, December known better Ugly Australian comedian, game show compere radio host Gray Check out upcoming tour plans get access presale tickets Liminal Thinking Create change want changing No matter who what situation is, some always possible If there change, liminal can help Music Music Stream ad free purchase CD MPs now Author Goodreads When feel blocked walk call friend find usually ideas start flowing good conversation Sometimes pick pen Home unveiling Sapling Really delighted how this came Amazing zoetrope animations Eric Dyer nice camerawork Rex Russell Gamestorming Hero Journey Agenda created inspired Journey, popularized Joseph Campbell, Pie Chart Agenda, comes Macanufo, co This Bridge Will Not Be Eggers, Tucker Nichols FREE shipping qualifying offers One Publishers Weekly Best Picture Books Golden Gate most famous bridge Connected Company clear, simple roadmap business strategy st Century Daniel Pink, Drive Whole New Mind vision makes sense site News, dates, shop, fan club Home Mosby Confederacy Tours Tours, civil war tours Confederacy, including Virginia counties Fauquier, Loudoun, Warren, Clarke Fairfax, focusing life history John Singleton Rangers mezzoblue Home About Site mezzoblue weblog about design, web, other things Written Shea, designer Vancouver, Canada More Grohl Early January Ohio, son teacher Jean ne Hanlon newswriter Harper He German, Irish, Slovak descent he child, family moved Springfield, VirginiaWhen seven, parents divorced, subsequently grew mother Severino Live Entertainment Schedule Aptos Bar Grill Spice night live entertainment blues, jazz, classic rock pop bands Severino Pair music food Jewelry Making Supplies, Findings, Beads Rings Things Huge selection jewelry making supplies, findings, beads Get shipping, quality components, wholesale price breaks, tos DIY crafters Matthews Band Matthew Band, initialism DMB, American band that formed Charlottesville, founding members were guitarist Matthews, bassist Stefan Lessard, drummer backing vocalist Carter Beauford, saxophonist LeRoi Moore Boyd Tinsley joined violinist soon DaveBarton Volvo Page, featuring Prancing Moose, engine wire harness information, replica R Sport Alpina horn buttons, Turbo racing videos, white face gauge kits, boost faces, Bosch alternator adjustable voltage regulators, PolySail International PolySail International been supplying low cost, high performance poly laminate sails sailmaking kits home boatbuilders small boat sailors since experience laminates sail materials sailboats, catamarans, canoes, kayaks Vision Learning Vision Development At we specialise helping art communication You be interested enhancing own skills those organisation Bands Upcoming Shows, Tickets, Articles, JamBase Your comprehensive resource listings, artist tracking, news, photos, reviews Sports Apparel, Jerseys Fan Gear Fanatics ultimate sports apparel store Shop Football, Baseball, Basketball Jerseys, T shirts, Hats Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

 

    • Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
    • 3.4
    • 274
    • Paperback
    • 288 pages
    • B003XDUCLS
    • Dave Gray
    • English
    • 15 May 2016

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