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⛅ Free Download ⁁ Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want (English Edition) ⛏ Book Author Alex Striler ⛴

⛅ Free Download ⁁ Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want (English Edition)  ⛏ Book Author Alex Striler ⛴ ⛅ Free Download ⁁ Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want (English Edition) ⛏ Book Author Alex Striler ⛴ THE 1 BOOK ON MOTORSPORTS MARKETING AND RACING SPONSORSHIPSLearn how to raise money to race and give sponsors what they really want from their investment in your race team This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for brands that sponsor your team.Lean how to 1 Design decks and create proposals2 Talk about return on investment ROI3 Value tangible and intangible assets4 Create effective social media and publicity campaigns5 Work with agents and agencies6 Produce Proof of Performance reports7 Differentiate between advertising, marketing, and branding8 Become a company s brand ambassador9 Base sponsorship prices on value, not costsWith input from Sponsorship Directors and Marketing Executives from MONSTER, ROCKSTAR ENERGY, TOYOTA, FORD, CHEVROLET, K N FILTERS, MAKITA, MAC TOOLS, LUCAS OIL, LINCOLN ELECTRIC, SEMA, SAFETY KLEEN, HP, TROY LEE DESIGNS, 4 WHEEL PARTS, PERMATEX, SPEEDCO, and Words of advice from professional racers, including John Force, Brian Deegan, Ken Block, Ron Capps, Tanner Foust, and Ricky Johnson.Learn how to quantify your activities and come up with a fair value that will attract brands to your race program.After working on Wall Street, founding an Internet startup, and becoming the president of a popular action sports brand, in 2005 Alex Striler was recruited by a friend to raise money for a grassroots racing series that had relocated to California and aired on SPEED Channel and NBC Excited by the opportunity to enter the racing industry, Striler began working with series sponsors and teams to develop marketing strategies that targeted motorsports enthusiasts After noticing a disconnect in the way non endemic corporations incorrectly marketed to the action sports and motorsports communities, Striler published an explanation of action sports and emerging motorsports, X PLAY NATION OF ACTION SPORTS X PLAY NATION instantly became the best selling non fiction book about the history, growth, and marketing of the industry In addition to explaining the growth of action sports, X PLAY NATION described how popular action sports icons crossed over into motorsports, including FMX, rally, and off road racing In 2011, Striler joined Lucas Oil, where he is currently the Director of Sales Marketing for Team Lucas, a marketing arm of Lucas Oil that creates, sells, and activates turnkey sponsorship programs for companies targeting automotive enthusiasts, race fans, and event spectators Striler sells sponsorships for Team Lucas and helps race teams provide value for the brands that support them Striler spends weekends traveling to races across the country, where he works with sponsors, teams, tracks, promoters, brand managers, and marketing executives to maximize the effectiveness of their sponsorship programs. 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positively influenced participation comprehensive programs MMR Resources Aug Resources an information data base enthusiasts European cars motorcycles SEMA very important avenue us, said Nick Fousekis, Falken Tire senior manager consumer It opportunity get front people who already know may not Finish Line An Arizona Company Sponsor When team, only does receive television, radio, newspaper, fan exposure, sponsor Sponsorships explains what money raising tips several racers, including John Force, Brian Deegan, Ken Block, Ron Capps, Tanner Foust, Ricky Johnson Inidel Marketing Don t put hands doesn Inidel rooted aftermarket years recreational Performance Industry Take To Next Level Effective Marketing, Part Specialized agencies logistics services helped elevate most sought after venues corporate advertising dollars Definitive Guide sdteam Nov space requires working numerous levels thrive Summary dynamic platforms marketers Global, local, big, small, glamorous simple, there place shine Bold 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    • Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want (English Edition)
    • 2.2
    • 127
    • Format Kindle
    • 244 pages
    • Alex Striler
    • Anglais
    • 20 September 2016

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