ῴ Get ↘ Trendology: Building an Advantage through Data-Driven Real-Time Marketing eBook: C. Kerns: Amazon.fr: Amazon Media EU S.à r.l. for free Ώ ePUB By C Kerns ‛ span class msg body text reply id caseCorrespondence_18000426656_text Real time marketing is probably one of the most topical and contentious marketing strategies right now That s why Trendology is one of the most relevant marketing books for brand management and social media execs to read Kerns provides numerous current case studies, but what is most valuable to me is the framework he provides for creating a robust real time marketing program for brands Antony Young, author of Brand Media Strategy and President of the Water Cooler Group Real time marketing isn t about competing for the moment It s about winning in every moment This book demonstrates how creativity, serendipity, and data will help you build a winning foundation, team, and strategy to thrive in a real time world Brian Solis, Digital Analyst, Anthropologist, and author of What s the Future of Business WTF Social data has quickly become a critical component of the best marketers strategies Chris does a fantastic job of breaking down the winners and losers to date and helps readers be like the former Mark Josephson, CEO, Bitly Successful real time marketing requires the classic, delicate balance of art and science to create stories audiences will actually want to embrace, rather than bury Trendology illustrates how executives can develop a strategic but pragmatic approach to RTM, leveraging data, case studies, and practical frameworks not only for major events, but also for daily social marketing programs David Beck, Co Founder, BRaVe Ventures and former Senior Vice President and General Manager of Social Media at Univision Chris Kerns validates real time marketing s position as an absolute must have for every businesstaking it from a gee whiz aspiration to a vital need with process and data to inform decision making Peter Fader, Co Director, Wharton Customer Analytics Initiative, and Frances and Pei Yuan Chia Professor of Marketing, The Wharton School, University of Pennsylvania span.Should an airline be talking about the royal baby What s a candy bar doing Tweeting about a soccer match Since when does laundry detergent weigh in on TV shows Those conversations seem crazy, right They re not like traditional marketing but they are working In today s ongoing battle for consumer attention, brands have been using a new strategy called real time marketing to engage their audience on topics that are already top of mind In Trendology, Chris Kerns uses a data driven approach to analyze how brands are using social media to finally answer the burning question How should brands best capitalize on trends Kerns dives into the data from than 100 of the top brands on Twitter including Disney, MTV, Starbucks, Coca Cola, BMW, J.C Penney, Nike, Sony, IKEA, and many to uncover patterns of real time marketing performance across huge global events, smaller pop culture moments, breaking news stories, and daily hashtag trends Along with these insights, readers will also learn What works for brands doing real time marketing, and what should be avoided How to measure the performance of your real time social strategy How a brand can leverage trends on an every day basis Best practices to build a data driven approach and team The future of brands and social trends, including interviews with digital thought leaders from Arby s, the Boston Celtics, the Wharton School, the PGA Tour, and many Trendology brings insight to a topic that has, for too long, been fueled by opinion and luck This book not only shows that real time marketing is here to stay, but gives brands the tools and guidance to build out a smart, data driven approach to the newest marketing trend. 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Companies in industry sell alcoholic beverages for on premises consumption may also offer limited food service are typically local regional, as varying state liquor laws complicate ability to form large chainsNetwork Home The Network is a hosted by Bankruptcy Software Specialists, LLCS nation s leading provider of Services Chapter Trustees Todd Kerns Home Todd Dammit Kerns multi instrumentalist, singer, songwriter, producer He most noted being bass player back up singer Slash featuring Myles Kennedy Conspirators , front man Age Electric Wikipedia performing with at Hristo Botev hall, Sofia June Home Group Architects Studio Profile Process Principles People News Recognition Contact portfolio Live Work Worship Shop Learn Explore Clients Community Service Resources Kurt P Warrior Lawyers Criminal Defense Attorneys Kurt has yet lose murder trial an A rated Superlawyer founding partner Ariagno, Kerns, Mank White, LLC Joanna IMDb Joanna was born February San Francisco, California, USA Joanne Crussie DeVarona She actress director, known Knocked Up Growing Pains Girl, Interrupted been married Marc Appleton since September previously Richard Universal Pig Genes Using Swine Genetics Imporve Farms th Street Clearfield, IA NCSL Center Ethics Government Staff Staff biographies NCSL members include Mark Quiner Nicholas Birdsong Kern Nectar, Variety Pack, oz, ct Costco Kern Enter your email receive great offers from Costco Business Delivery Dustin taking stairs charge Presbyterian Dustin left his job Wofford assistant take task building program smallest college Division I basketball PROJECTS Guerrilla Development Pub End Universe Pioneer Lavada Jones Dermatologists Greater Columbus Welcome Dermatologists Columbus About DGC founded Michael Conroy, MD Robert Rau Frank Yoder who have both subsequently retired lecture introduction Kant metaphysics Lecture Introduction Immanuel Critique Pure Reason Prolegomena Any Future Metaphysic This lecture another longish one C Reactive Protein Gout LIVESTRONG Michelle writes variety print online publications specializes literature science topics served book columnist member National Book Critics Circle studied English neurology UC Davis C reactive protein Frederick County, Virginia genealogenie Below Wilmer article about Taxes Fees much information Frederick County Fee signed Sheriff, Meredith Helm, dated Jan James Wood, Clk Court provided list heads families, along fee assessments totaling pounds tobacco very important researchers, because it gives type census families just Trendology: Building an Advantage through Data-Driven Real-Time Marketing eBook: C. Kerns: Amazon.fr: Amazon Media EU S.à r.l.
- Trendology: Building an Advantage through Data-Driven Real-Time Marketing eBook: C. Kerns: Amazon.fr: Amazon Media EU S.à r.l.
- Format Kindle
- 251 pages
- C Kerns
- 24 August 2017 C Kerns